What are the most popular POP MART characters? This complete guide introduces THE MONSTERS and LABUBU, MOLLY, SKULLPANDA, CRYBABY, DIMOO, HIRONO, Twinkle Twinkle, HACIPUPU, PUCKY and Peach Riot, including their artists, character stories, visual styles, signature collections and the collectors they suit best.
POP MART Character Guide｜LABUBU, MOLLY, SKULLPANDA, CRYBABY and 10 Popular IPs Explained
When you walk into a POP MART store, you will probably see LABUBU, MOLLY, SKULLPANDA, CRYBABY, DIMOO and HIRONO everywhere.
For someone new to POP MART, however, it can be difficult to remember their names, artists and stories.
Is LABUBU a character or the name of an entire collection? Were MOLLY and CRYBABY created by the same artist? Why does SKULLPANDA look completely different in every series? Why does HIRONO always seem quiet, lonely and slightly broken?
What makes POP MART appealing is not only the surprise of opening a blind box. Each character has a distinctive appearance, personality, emotional tone and world of its own.
Some characters are cute and comforting, while others are dark, fashionable or mysterious. Some represent childhood dreams, while others explore sadness, loneliness, identity and the emotional struggles of growing up.
This guide introduces 10 of POP MART’s most recognizable character IPs, including their creators, stories, visual features, signature collections and the types of collectors who may enjoy them most.
POP MART Popular Characters at a Glance
| Character or IP | Creator | Main Style | Best For |
|---|---|---|---|
| THE MONSTERS / LABUBU | Kasing Lung | Mischievous forest fantasy | Fans of monster-cute designs and plush pendants |
| MOLLY | Kenny Wong | Artistic, confident and iconic | Classic art-toy and MEGA collectors |
| SKULLPANDA | Xiong Miao | Fashion, darkness and futurism | Collectors who love styling and visual detail |
| CRYBABY | Molly Yllom | Tears, emotions and comfort | Fans of emotional characters and plush products |
| DIMOO | AYAN DENG | Dreams, clouds and childhood | Collectors who prefer soft, imaginative designs |
| HIRONO | LANG | Loneliness, growth and inner emotions | Fans of narrative-driven and understated art toys |
| Twinkle Twinkle | Daxin | Stars, courage and companionship | Collectors who love warm, comforting characters |
| HACIPUPU | Agee & Yep | Innocence, growth and companionship | Fans of rounded, childlike designs |
| PUCKY | Pucky | Fairies, nature and dreams | Collectors who love forests and fantasy worlds |
| Peach Riot | POP MART | Punk, girl bands and rebellion | Fans of colorful comic and streetwear aesthetics |
POP MART works with artists from different countries and backgrounds, allowing each IP to develop its own visual language, personality and emotional appeal.
POP MART’s Most Successful Character IPs in 2025
Based on POP MART’s officially reported IP revenue for 2025, THE MONSTERS was the company’s largest character franchise, followed by SKULLPANDA, CRYBABY, MOLLY, DIMOO, Twinkle Twinkle, HIRONO and HACIPUPU.
| Rank | Character IP | 2025 Revenue | Share of Total Revenue |
|---|---|---|---|
| 1 | THE MONSTERS | RMB 14.161 billion | 38.1% |
| 2 | SKULLPANDA | RMB 3.540 billion | 9.5% |
| 3 | CRYBABY | RMB 2.929 billion | 7.9% |
| 4 | MOLLY | RMB 2.897 billion | 7.8% |
| 5 | DIMOO | RMB 2.777 billion | 7.5% |
| 6 | Twinkle Twinkle | RMB 2.056 billion | 5.5% |
| 7 | HIRONO | RMB 1.735 billion | 4.7% |
| 8 | HACIPUPU | RMB 848 million | 2.3% |
In 2025, 17 POP MART artist IPs generated more than RMB 100 million each.
Plush products also accounted for 50.4% of POP MART’s total revenue that year, showing how the market has expanded beyond traditional hard-plastic blind-box figures into vinyl-face plush toys, bag charms, pendants and larger dolls.
1. THE MONSTERS and LABUBU
LABUBU Is Not the Official Name of the Entire Series
Many people call every long-eared, sharp-toothed creature “LABUBU,” but the official name of the wider character family is THE MONSTERS.
LABUBU is only one member of that world.
THE MONSTERS was created by Hong Kong artist Kasing Lung. Inspired by Nordic mythology and fairy tales, he developed a fantasy world filled with kind, mischievous and unpredictable forest creatures.
The family includes LABUBU, ZIMOMO, TYCOCO, SPOOKY, PATO and other characters.
LABUBU became the most recognizable member because of its pointed ears, jagged teeth and playful smile.
LABUBU’s Visual Features
LABUBU is usually recognized by:
Pointed, elongated ears
A row of sharp teeth
Large, round eyes
A mischievous smile
A small elf-like body
An expression that looks slightly naughty
Although LABUBU may look like a troublemaker, the character is generally described as kind-hearted.
LABUBU often wants to help others, but its good intentions can accidentally create even more chaos.
What Is the Difference Between ZIMOMO and LABUBU?
ZIMOMO is another major character in THE MONSTERS family.
ZIMOMO is usually taller, larger and more leader-like than LABUBU.
One of the easiest visual differences is the tail. Many ZIMOMO designs include a visible tail, while classic LABUBU designs generally do not.
However, product designs can vary, so the official product name remains the most reliable way to identify the character.
Why Is LABUBU So Popular?
LABUBU combines cuteness with something strange and slightly rebellious.
Unlike traditional sweet-looking dolls, its teeth and mischievous smile give it a stronger personality.
The popularity of vinyl-face plush pendants also helped LABUBU move beyond display shelves and into fashion. Fans can attach the character to handbags, backpacks and outfits.
This makes LABUBU both a collectible and a wearable accessory.
In 2025, THE MONSTERS generated RMB 14.161 billion in revenue and became POP MART’s largest IP.
Popular LABUBU Products and Collections
Exciting Macaron vinyl plush blind boxes
Have a Seat vinyl plush blind boxes
Big into Energy vinyl plush pendants
Pin for Love mini pendants
Fall in Wild collection
Coca-Cola collaboration
MEGA LABUBU
Large ZIMOMO collectible dolls
THE MONSTERS has also expanded into bags, drinkware, fragrances, magnets, lifestyle products and brand collaborations.
Who Should Collect LABUBU?
LABUBU is ideal for collectors who enjoy monster-cute designs, highly recognizable characters, plush pendants and bag accessories.
It is also one of the easiest POP MART characters to recognize when carried outside the home.
2. MOLLY
Who Is MOLLY?
MOLLY was created by Hong Kong artist Kenny Wong and is one of the most important characters in POP MART’s history.
The inspiration reportedly came from a little girl Kenny Wong met during a charity art event.
She was holding a paintbrush and had large blue eyes, short golden hair and a slightly pouting expression. That image later became the foundation for MOLLY.
MOLLY’s Visual Features
Large aqua-blue eyes
Short golden hair
A recognizable pout
A confident, independent expression
Frequent artist-inspired clothing and accessories
MOLLY is not designed as a shy or delicate character.
Her pouting face suggests confidence, pride, curiosity and a slightly stubborn personality.
Why Is MOLLY Important to POP MART?
POP MART originally operated more like a retail store selling lifestyle products and imported designer toys.
After developing a deeper partnership with Kenny Wong and commercializing MOLLY in 2016, the company began moving toward an artist-IP and blind-box business model.
MOLLY was therefore not only a successful character. The IP also helped shape POP MART’s long-term business direction.
Different Versions of MOLLY
Classic MOLLY
Classic MOLLY is closest to the original character design, keeping the golden hair, blue eyes and pouting expression.
SPACE MOLLY
SPACE MOLLY places MOLLY in a futuristic astronaut setting.
It is one of the best-known characters in POP MART’s MEGA collectible line and frequently appears in collaborations with brands, artists, films, cultural institutions and museums.
BABY MOLLY
BABY MOLLY reimagines the character with a younger, rounder and more childlike appearance.
The style is softer and sweeter than Classic MOLLY.
ROYAL MOLLY
ROYAL MOLLY has a more luxurious and art-collectible positioning, often using elaborate costumes, special materials and larger formats.
MEGA MOLLY
MEGA MOLLY products are available in larger collectible sizes such as 400%, 700% and 1000%.
They are intended for display and high-end art-toy collecting rather than casual blind-box purchases.
Who Should Collect MOLLY?
MOLLY suits collectors who enjoy classic designer toys, art collaborations, large-format figures and iconic POP MART history.
New collectors can begin with regular blind-box series before moving into SPACE MOLLY or MEGA releases.
3. SKULLPANDA
Who Is SKULLPANDA?
SKULLPANDA was created by artist Xiong Miao.
The character is known for traveling through different timelines, dimensions and identities.
Each collection presents SKULLPANDA in a completely different role, mood or universe. This is why every series can feel like a new fashion campaign, film concept or art exhibition.
SKULLPANDA’s Visual Features
Detailed makeup
Intense eyes
Large headpieces or headphone-like accessories
Androgynous and futuristic styling
Dark, metallic, dreamlike or couture-inspired elements
SKULLPANDA does not have one fixed profession, outfit or world.
The character’s flexible identity gives the artist freedom to completely redesign the look of every collection.
Why Is SKULLPANDA So Popular?
The first reason is the level of styling and visual detail.
From clothing and makeup to materials, hairstyles and accessories, SKULLPANDA figures often resemble miniature fashion sculptures.
Even collectors who do not know the story can appreciate the design as a small artwork.
The second reason is emotional complexity.
SKULLPANDA appears cool, distant and mysterious, but many collections explore freedom, loneliness, inner conflict and the search for identity.
Popular SKULLPANDA Collections
The Warmth
The Sound
City of Night
Image of Reality
Everyday Wonderland
Petals in Four Acts
You Found Me plush collection
Collaborations with My Little Pony, Kuromi and other characters
Who Should Collect SKULLPANDA?
SKULLPANDA is ideal for collectors who enjoy fashion, makeup, dark aesthetics, futuristic design and highly detailed art toys.
For people who do not usually like traditionally cute figures, SKULLPANDA may be one of the easiest POP MART IPs to appreciate.
4. CRYBABY
Who Is CRYBABY?
CRYBABY was created by Thai artist Molly Yllom.
The character’s most recognizable feature is its tears.
The central idea behind CRYBABY is that smiling is not the only way to heal. Crying can also help people process emotions.
CRYBABY does not encourage sadness. Instead, the character gives people permission to acknowledge disappointment, loneliness, heartbreak and vulnerability.
CRYBABY’s Visual Features
Tears on the face
Rounded facial features
Sad, disappointed or comfort-seeking expressions
Soft plush materials and gentle colors
Themes involving love, heartbreak, loneliness and emotional support
Why Does CRYBABY Resonate With People?
Many characters are designed to represent happiness, but CRYBABY directly addresses difficult emotions.
Adults often experience stress from work, relationships and everyday life without having an easy way to express it.
CRYBABY turns those feelings into figures, pendants and plush toys, giving collectors the feeling that their emotions are understood.
Popular CRYBABY Collections
Crying Again
Tears Factory
Cheer Up, Baby
Crying for Love
Sunset Concert
Shiny Shiny
The Powerpuff Girls collaboration
Vacation Mode On
Who Should Collect CRYBABY?
CRYBABY suits collectors who enjoy emotional storytelling, plush pendants, pastel colors and characters that provide a sense of comfort.
It is especially appealing to people who want a collectible to represent a feeling rather than simply look cute.
5. DIMOO
Who Is DIMOO?
DIMOO was created by artist AYAN DENG.
DIMOO is a shy, imaginative boy who wants to explore the world and meet new friends but is often limited by fear and hesitation.
His favorite activity is sleeping, because dreams allow him to enter the imaginative DIMOO WORLD.
What Is the Cloud on DIMOO’s Head?
DIMOO is frequently accompanied by Cloud Baby, a small cloud-like companion that changes form depending on the collection.
Cloud Baby can become an animal, plant, food item, planet or fantasy object.
It is not simply a decoration. It is one of the most important companions in DIMOO’s dream world.
DIMOO’s Visual Features
Closed eyes or a gentle gaze
A soft, rounded face
Cloud Baby on the head
Dreamy, muted colors
Themes of childhood, sleep, imagination and companionship
Popular DIMOO Collections
Aquarium
Space Travel
Animal Kingdom
No One’s Gonna Sleep Tonight
Weaving Wonders
By Your Side
Life University
DIMOO WORLD collaborations with Disney and Pixar
Who Should Collect DIMOO?
DIMOO is suitable for collectors who love dreams, clouds, childhood imagination, muted colors and gentle character designs.
Compared with SKULLPANDA’s fashion-forward style or CRYBABY’s intense emotions, DIMOO feels quieter and softer.
The figures also work especially well in bedrooms, reading corners and desk displays.
6. HIRONO
Who Is HIRONO?
HIRONO was created by contemporary artist LANG and is often associated with quiet, complicated emotions.
The character explores the highs and lows of everyday life, including loneliness, vulnerability, social expectations, childhood memories and personal growth.
Through HIRONO, the artist tries to capture emotional experiences that people often hide.
HIRONO’s Visual Features
A lowered or distant gaze
A tired, quiet or lonely expression
Worn clothing, masks or animal-inspired costumes
Gray, brown and low-saturation colors
Themes of wandering, childhood and self-protection
Why Does HIRONO Feel Different From Other Characters?
HIRONO does not rely on bright colors or traditional cuteness.
The appeal comes from atmosphere and storytelling.
Many HIRONO figures look as though they have already lived through something difficult. This gives the character a sense of emotional depth that becomes more meaningful after learning the story.
Popular HIRONO Collections
The Other One
Little Mischief
Mime
Reshape
Shelter
Echo
The Little Prince collaboration
Mist-Walker
Who Should Collect HIRONO?
HIRONO is ideal for collectors who enjoy quiet storytelling, low-saturation colors, loneliness, introspection and contemporary art.
It may not be the cutest character at first glance, but it often becomes more meaningful the longer someone looks at it.
7. Twinkle Twinkle
Who Is Twinkle Twinkle?
Twinkle Twinkle is often called the “Star People” in Chinese-speaking markets.
Created by illustrator and designer Daxin, Twinkle Twinkle is not a single character but a group of small stars.
Together, they tell stories about courage, love, longing and companionship.
Twinkle Twinkle’s Visual Features
Rounded star-shaped heads
Short arms and legs
Warm cream, pastel and soft colors
Curious and comforting expressions
Themes involving night skies, wishes, desserts and companionship
Why Did Twinkle Twinkle Become Popular So Quickly?
The design is simple, gentle and easy to understand.
Twinkle Twinkle does not have LABUBU’s sharp teeth or SKULLPANDA’s dark styling. Its world feels warm, soft and welcoming.
That makes the IP especially suitable for plush pendants, pillows, lamps and home accessories.
In 2025, Twinkle Twinkle generated RMB 2.056 billion in revenue and became one of POP MART’s major IPs.
Popular Twinkle Twinkle Collections
We Are Twinkle Twinkle
Savor the Moment
Be a Little Star
Create Your Taste
The Gifts From Stars
Sweet Dreams Forecast
MOON GELATO
Apple of My Eye
Who Should Collect Twinkle Twinkle?
Twinkle Twinkle is suitable for collectors who love soft colors, stars, desserts, bedtime themes and comforting home décor.
It can also be a safe gift choice when you are unsure which type of designer toy someone prefers.
8. HACIPUPU
Who Is HACIPUPU?
HACIPUPU was created by the design duo Agee & Yep.
The character stories explore growing up, understanding the world, learning about oneself and maintaining a sense of innocence.
HACIPUPU often uses a cute, childlike appearance to express loneliness, imagination, courage and companionship.
HACIPUPU’s Visual Features
Rounded cheeks
A small nose and mouth
A shy or innocent expression
Animal hats, pajamas and storybook clothing
A warm children’s-book aesthetic
Popular HACIPUPU Collections
The Growth Diary
A Night of Fantasy
The Constellation
Snuggle With You
Adventures in the Woods
My Little Hero
Whispers of My World
Take Me Home
Who Should Collect HACIPUPU?
HACIPUPU suits collectors who like baby-faced characters, rounded proportions, animal costumes and childhood stories.
Its style sits somewhere between DIMOO’s dream world and Twinkle Twinkle’s comforting atmosphere, but it feels more like a child from an illustrated storybook.
9. PUCKY
Who Is PUCKY?
PUCKY was created by Hong Kong artist Pucky.
The artist’s work explores nature, dreams, the spiritual world and fairy-like creatures.
PUCKY’s world feels like a colorful dream, combining innocence and sensitivity with a slightly mysterious and darker side.
POP MART began working exclusively with Pucky in 2017 and released the first PUCKY Pool Babies blind-box collection in 2018.
PUCKY’s Visual Features
Fairies and small animal forms
Forests, flowers, mushrooms and planets
Soft but mysterious color palettes
Rounded baby-like proportions
Nature-based fantasy settings
Popular PUCKY Collections
Pool Babies
Forest Fairies
Sleeping Forest
What Are the Fairies Doing
Roly-Poly Kitty
Home Time
Flying Babies
The Feast
Fairies’ Market
Who Should Collect PUCKY?
PUCKY is ideal for collectors who enjoy forests, fairies, flowers, illustrated fantasy and nature-inspired worlds.
The figures often include many small details, making them especially enjoyable for close-up display.
10. Peach Riot
Who Is Peach Riot?
Peach Riot is a character IP inspired by American comics, girl bands, punk fashion and teenage rebellion.
The main members are Poppy, Frankie and Gigi.
Each character has a different hairstyle, personality and fashion style. Their stories often revolve around music, friendship, independence and self-expression.
Peach Riot’s Visual Features
Brightly colored hair
American comic-inspired proportions
Punk and rock clothing
Musical instruments, skateboards and street elements
Youthful rebellion and individuality
Popular Peach Riot Collections
Rise Up
Punk Fairy
Bloody Valentine
Rush Hour
Rainbow Riot
Fruit Punch
Power Chords
À La Mode
Peach Riot has expanded into figures, plush toys, pendants, bags and larger collectibles.
Who Should Collect Peach Riot?
Peach Riot suits collectors who enjoy Western comics, girl bands, rock music, punk fashion and bright colors.
It is a strong alternative for people who find traditional POP MART characters too dreamy, soft or cute.
Which POP MART Character Style Should You Choose?
For the Most Popular and Recognizable Characters
Recommended:
LABUBU
SKULLPANDA
CRYBABY
These three IPs currently have strong public recognition and a wide range of products and collaborations.
For Cute and Comforting Designs
Recommended:
Twinkle Twinkle
HACIPUPU
DIMOO
PUCKY
These characters often use gentle colors and themes involving dreams, sleep, stars, nature and companionship.
For Darker and More Artistic Designs
Recommended:
SKULLPANDA
HIRONO
CRYBABY
SKULLPANDA focuses on fashion and futuristic design. HIRONO explores loneliness and growth, while CRYBABY expresses emotions directly through tears.
For Classic Designer-Toy Collecting
Recommended:
MOLLY
SPACE MOLLY
MEGA collections
MOLLY has a long history, many variations and frequent collaborations with brands, artists and cultural institutions.
For Bag Charms and Wearable Collectibles
Recommended:
LABUBU vinyl plush pendants
CRYBABY plush pendants
SKULLPANDA plush pendants
Twinkle Twinkle plush pendants
HACIPUPU pendants
POP MART’s product direction has increasingly moved toward portable, wearable and plush-based collectibles.
Which POP MART Character Is Best for Beginners?
New collectors do not need to chase secret editions or buy an entire case immediately.
Start by choosing a character style:
For the most popular option: LABUBU
For fashion: SKULLPANDA
For emotional comfort: CRYBABY
For classic collecting: MOLLY
For soft fantasy: DIMOO
For quiet storytelling: HIRONO
For warm cuteness: Twinkle Twinkle
For fairy-tale forests: PUCKY
For baby-like designs: HACIPUPU
For rebellious style: Peach Riot
After finding one character you genuinely like, collecting different series from the same IP is usually easier on the budget than buying every new POP MART release.
LABUBU vs MOLLY vs SKULLPANDA
Choose LABUBU
Best for people who enjoy plush pendants, monster-cute characters and highly recognizable bag accessories.
Choose MOLLY
Best for collectors interested in classic designer toys, art collaborations and larger MEGA figures.
Choose SKULLPANDA
Best for people who love fashion, makeup, dark styling and visual detail.
There is no single best character.
LABUBU works especially well as a wearable accessory, MOLLY is closely connected to classic art-toy culture, and SKULLPANDA offers a more fashion-focused collecting experience.
Important Tips Before Buying POP MART Characters
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LABUBU is a member of THE MONSTERS, not the name of the entire family.
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Different characters are popular in different product categories. LABUBU and CRYBABY are especially popular as plush pendants, while MOLLY has a strong MEGA collectible line.
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Blind boxes do not allow buyers to select a specific design before opening.
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Buying a full case does not always guarantee every regular design plus the secret edition. A secret design may replace one regular figure.
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Buyers who only want a specific character can consider confirmed boxes, opened figures or trustworthy resale platforms.
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Secondary-market prices can change quickly when products are restocked or trends cool down. Designer toys should not be treated as guaranteed investments.
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Keep receipts, boxes, character cards and unboxing videos for expensive purchases.
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When buying secondhand LABUBU, CRYBABY or MEGA figures, confirm the anti-counterfeit label and product source.
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Prices, purchase limits and after-sales rules may vary by country and retailer.
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Many POP MART figures are designed as collectibles rather than toys for very young children. Always check the age warning and packaging.
Conclusion: Choose the Character That Feels Personal, Not Only the Most Popular One
POP MART characters are popular not only because they look cute, but because each IP represents a different emotion, personality or way of seeing the world.
LABUBU is a mischievous elf with sharp teeth and a kind heart. MOLLY is confident, independent and artistic. SKULLPANDA travels through different identities and worlds while searching for a true sense of self.
CRYBABY reminds people that crying is not something to be ashamed of. DIMOO escapes fear and shyness through dreams. HIRONO quietly reflects the loneliness and emotional struggles of growing up.
Twinkle Twinkle represents courage, love and companionship. HACIPUPU preserves childhood innocence. PUCKY opens the door to forests, fairies and dream worlds, while Peach Riot uses music, fashion and rebellion to express individuality.
When entering the world of POP MART for the first time, you do not need to chase the rarest, most expensive or most popular character.
The best place to begin is with the character that makes you think, “This feels a little like me.”
Disclaimer:
This article is based on information from POP MART’s official website, artist and character pages, and its 2025 annual results and reports. Character descriptions, collection names, product designs, prices, release dates, artist collaborations and availability may change. Please refer to POP MART’s official website, official social media accounts, local membership platform and store announcements for the latest information.
Image source: Official brand website and official social media accounts.
FAQ
What is the most popular POP MART character?
Based on officially reported 2025 IP revenue, THE MONSTERS was POP MART’s largest character franchise, with LABUBU as its most recognizable member.
What kind of character is LABUBU?
LABUBU is a member of THE MONSTERS family created by artist Kasing Lung. It is recognized by its pointed ears, jagged teeth and mischievous smile.
Are LABUBU and THE MONSTERS the same thing?
Not exactly. THE MONSTERS is the name of the entire character family, while LABUBU is one character within that world.
How can you tell ZIMOMO and LABUBU apart?
ZIMOMO is usually larger and often has a visible tail. LABUBU is best known for pointed ears, sharp teeth and a mischievous grin.
Who created MOLLY?
MOLLY was created by Hong Kong artist Kenny Wong. The character is known for blue eyes, short golden hair and a pouting expression.
Is SPACE MOLLY the same as MOLLY?
SPACE MOLLY is a space-themed version of MOLLY and often appears in larger MEGA collectible formats such as 400%, 700% and 1000%.
Why does SKULLPANDA look different in every collection?
SKULLPANDA is designed to travel through different timelines, spaces and identities. Each collection can therefore introduce a completely new outfit, world and character role.
Why is CRYBABY always crying?
CRYBABY represents the idea that crying can also be healing. The character encourages people to accept sadness and vulnerability rather than hide them.
What does HIRONO represent?
HIRONO explores loneliness, childhood, emotional vulnerability, social identity and personal growth.
Is Twinkle Twinkle one character?
No. Twinkle Twinkle represents a group of small stars that tell stories about love, courage, longing and companionship.
Which POP MART character is best for beginners?
Choose LABUBU for popularity, SKULLPANDA for fashion, CRYBABY or Twinkle Twinkle for comfort, DIMOO or PUCKY for fantasy, and HIRONO for emotional storytelling.
What age is POP MART suitable for?
Many POP MART products are marketed as collectibles for ages 15 and above and may contain small parts. Always check the warning and age recommendation on the product packaging.
