Amazon IT Cosmetics Labor Day Sale 2026 features 20% off popular makeup and skincare, including CC+ Cream SPF 50+, Superhero Mascara, Bye Bye Under Eye Concealer, Confidence in a Cream, Brow Power, Bye Bye Pores, Confidence in a Cleanser, and more. Learn about the IT Cosmetics brand, its best-known products, who they are for, and the latest Amazon sale prices.
Amazon IT Cosmetics Labor Day Sale 2026｜CC+ Cream, Bye Bye Under Eye, Superhero Mascara & More 20% Off
Amazon U.S. is featuring a major IT Cosmetics Labor Day Sale, with many of the brand’s best-known makeup and skincare products included in the promotion.
A large number of products are currently marked 20% off, with Amazon labels such as Limited Time Deal and Deal Selling Fast appearing across the sale selection.
Featured products include:
Superhero Mascara
CC+ Cream SPF 50+
CC+ Nude Glow
CC+ Natural Matte
CC+ Cream Illumination
Bye Bye Under Eye Concealer
Bye Bye Pores Setting Powder
Confidence in a Cream
Confidence in a Cleanser
Brow Power
Bye Bye Redness
Confidence in Your Beauty Sleep
Heavenly Luxe Brush
If you already use IT Cosmetics or have been thinking about trying its CC cream, concealer, mascara, skincare, or makeup brushes, this Labor Day sale gives you a good opportunity to compare several of the brand’s signature products at once.
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This article contains Amazon affiliate links. This website may earn a commission from qualifying purchases made through these links, at no additional cost to you.
👉 Check the latest Amazon IT Cosmetics Labor Day deals
What Is IT Cosmetics?
IT Cosmetics is an American makeup and skincare brand known for combining cosmetics with skincare-inspired formulas.
The brand was founded in 2008 by Jamie Kern Lima, a former television news anchor who struggled with concerns including redness, sensitive skin, and sparse eyebrows.
Her own difficulty finding products that worked well on camera and addressed those concerns became part of the inspiration behind IT Cosmetics.
The company built its identity around creating products for real-world beauty concerns, working with dermatologists and plastic surgeons during product development.
One of the products that helped bring the brand widespread attention was Bye Bye Under Eye Concealer.
👉 Browse popular IT Cosmetics makeup and skincare on Amazon
Is IT Cosmetics Owned by L’Oréal?
Yes.
L’Oréal completed its acquisition of IT Cosmetics in 2016, and the brand became part of the L’Oréal Luxe division.
IT Cosmetics therefore sits within the same broader beauty group as brands including:
Lancôme
Kiehl’s
YSL Beauty
Armani Beauty
Urban Decay
Even after the acquisition, IT Cosmetics has maintained a distinct brand identity centered around makeup that solves practical beauty concerns while incorporating skincare-focused concepts.
Its product philosophy can broadly be understood through three ideas:
Problem-Solving Makeup
Products designed around specific makeup and complexion concerns.
Skin-Loving Makeup
Makeup formulas that incorporate skincare-inspired ingredients and benefits.
Confidence Building
A brand message focused on real skin, real beauty concerns, and confidence.
👉 See the latest IT Cosmetics products on Amazon
Why Is IT Cosmetics Best Known for CC+ Cream?
If there is one product most closely associated with IT Cosmetics, it is Your Skin But Better CC+ Cream.
The CC+ collection combines several concepts in one product:
Foundation
Coverage
Color correction
Skincare-inspired ingredients
SPF protection
Over time, the collection has expanded into several versions designed for different makeup finishes and skin preferences.
The main versions include:
Original CC+ Cream
CC+ Nude Glow
CC+ Natural Matte
This allows shoppers to choose between fuller coverage, a glowier finish, or a more matte complexion look.
👉 Shop the Amazon IT Cosmetics CC+ Cream collection
CC+ Cream SPF 50+｜The Classic IT Cosmetics Foundation
Your Skin But Better CC+ Cream Full-Coverage Foundation with SPF 50+ is one of the brand’s most recognizable products.
It may appeal to people looking to visually address:
Redness
Uneven-looking skin tone
Dark spots
Blemishes
Visible imperfections
Higher-coverage foundation needs
Daily SPF in a complexion product
The original CC+ Cream is generally the version to start with if you want the most classic IT Cosmetics complexion experience.
It is also one of the most heavily reviewed products shown in the current Amazon Labor Day selection.
👉 Check Amazon IT Cosmetics CC+ Cream SPF 50+
CC+ Nude Glow｜For a More Radiant Finish
If you prefer a complexion product that looks more luminous and less traditionally full coverage, CC+ Nude Glow may be the better option.
This version is designed around a more radiant, skin-like finish and includes SPF 40.
It may be a good match for people who:
Prefer glowier makeup
Have normal or drier skin
Do not need maximum coverage
Want a more natural-looking complexion
Prefer lighter-looking everyday makeup
Compared with the original CC+ Cream, Nude Glow places more emphasis on radiance and a more natural finish.
👉 Check Amazon IT Cosmetics CC+ Nude Glow deals
CC+ Natural Matte｜For Combination and Oily Skin
If your skin becomes oily more easily, consider CC+ Cream Natural Matte Foundation with SPF 40.
This version focuses on a more natural matte complexion finish and may better suit combination or oily skin preferences.
A simple way to compare the three major CC+ versions is:
Original CC+ SPF 50+
Classic full-coverage option.
CC+ Nude Glow SPF 40
More radiant and natural-looking finish.
CC+ Natural Matte SPF 40
More matte and oil-conscious finish.
All three versions are represented in the current Amazon Labor Day promotion, making this a useful time to compare them side by side.
👉 Compare IT Cosmetics CC+ Cream versions on Amazon
Superhero Mascara｜One of IT Cosmetics’ Most Popular Eye Products
IT Cosmetics is not only known for foundation.
Superhero Elastic Stretch Volumizing + Lengthening Mascara is another signature product.
It is designed around several common mascara goals:
Volume
Length
Lift
Definition
Separation
This may appeal to people whose lashes are:
Short
Sparse
Difficult to see without mascara
In need of both length and volume
Superhero Mascara is also included among the featured 20% off Amazon Labor Day products.
👉 Check Amazon IT Cosmetics Superhero Mascara
Bye Bye Under Eye｜For Dark Circles and High-Coverage Concealing
Bye Bye Under Eye Full-Coverage Concealer is another product closely associated with IT Cosmetics.
It became one of the brand’s early hero products and is designed for higher-coverage concealing.
It can be used for concerns such as:
Dark circles
Redness
Uneven-looking skin tone
Localized imperfections
Because the formula is highly concentrated, users generally do not need a large amount for each application.
Amazon currently shows both the standard size and Mini Bye Bye Under Eye in the Labor Day sale.
If you have never tried the formula before, the mini size may be a convenient way to test it.
👉 Check Amazon Bye Bye Under Eye Concealer deals
Do It All Radiant Concealer｜A More Radiant Concealer Option
If you do not need the very high coverage associated with Bye Bye Under Eye, Do It All Radiant Concealer is another option in the current sale.
It can be used for:
Under-eye concealing
Localized imperfections
Brightening
Complexion correction
A more radiant makeup finish
This may be more appealing if you prefer concealer that looks lighter and more luminous.
👉 Browse Amazon IT Cosmetics concealers
Bye Bye Pores｜Setting Powder for Shine and a Blurred Look
The Bye Bye Pores collection is another recognizable IT Cosmetics line.
The current Amazon sale includes both:
Bye Bye Pores Pressed Setting Powder
and
Bye Bye Pores Poreless Finish Loose Setting Powder
These products may appeal to people concerned about:
T-zone shine
Makeup longevity
Visible-looking pores
Setting foundation or concealer
Creating a softer matte finish
Choosing between pressed and loose powder usually depends on how you use it.
Pressed powder is convenient for touch-ups and travel, while loose powder can be useful for setting larger areas of the face.
👉 Check Amazon IT Cosmetics Bye Bye Pores deals
Brow Power｜IT Cosmetics’ Popular Eyebrow Pencil
Brow Power Universal Eyebrow Pencil is one of the brand’s established brow products.
It works well for people who want:
Quick everyday brows
A natural-looking eyebrow shape
A compact product for travel
An easy product for touch-ups
A simple eyebrow routine
Brow Power is also included among the current Amazon products marked 20% off.
👉 Check Amazon IT Cosmetics Brow Power
Confidence in a Cream｜A Signature IT Cosmetics Moisturizer
IT Cosmetics may be best known for makeup, but it also has a substantial skincare collection.
One of the most recognizable products is Confidence in a Cream.
It is positioned as a hydrating facial moisturizer and is one of the core products in the Confidence skincare collection.
It may appeal to shoppers who are looking for:
Daily moisturizer
Hydration
A richer facial cream
Skincare focused on the appearance of aging
A moisturizer from a makeup-focused beauty brand
The current Amazon Labor Day listing also marks Confidence in a Cream as Deal Selling Fast.
👉 Check Amazon Confidence in a Cream deals
Confidence in a Cleanser｜An Everyday Hydrating Cleanser
Confidence in a Cleanser is another useful everyday skincare product from the brand.
Its concept combines:
Cleanser
Hydrating serum-inspired skincare
It can fit into a simple morning or evening routine for people who want a basic facial cleanser without making their skincare routine too complicated.
👉 Check Amazon Confidence in a Cleanser
Confidence in Your Beauty Sleep｜Nighttime Moisturizer
If you are looking for a night cream, Confidence in Your Beauty Sleep is another product included in the Labor Day sale.
It is designed for nighttime use and targets the appearance of concerns such as:
Fine lines
Dryness
Dullness
Loss of firmness
Tired-looking skin
Night cream is generally used toward the end of an evening skincare routine.
👉 Check Amazon Confidence in Your Beauty Sleep Night Cream
Bye Bye Redness｜Color Correction for Visible Redness
Redness has been closely connected with the history of IT Cosmetics because founder Jamie Kern Lima has openly discussed her own complexion concerns.
The Amazon Labor Day selection includes Bye Bye Redness Neutralizing Color-Correcting Cream.
This type of product may appeal to people looking to visually address:
Red cheeks
Redness around the nose
Uneven-looking skin tone
Areas that need targeted color correction
A color-correcting product can sometimes help reduce the amount of full-coverage foundation needed over visibly red areas.
👉 Check Amazon IT Cosmetics Bye Bye Redness
Heavenly Luxe Brush｜IT Cosmetics Is Also Known for Makeup Brushes
IT Cosmetics also has a substantial makeup-brush collection under the Heavenly Luxe name.
The current Amazon sale includes the Heavenly Luxe Complexion Perfection Brush.
It may be worth considering if you are shopping for a:
Foundation brush
Concealer brush
Complexion brush
Multipurpose face brush
Brushes can also be easier gifts because you do not need to choose a foundation shade or determine someone’s skincare type.
👉 Check Amazon IT Cosmetics Heavenly Luxe brushes
Which IT Cosmetics Product Should You Try First?
If this is your first time shopping the brand, choose based on your main beauty need.
For the classic IT Cosmetics foundation:
CC+ Cream SPF 50+
For a radiant complexion:
CC+ Nude Glow
For combination or oily skin:
CC+ Natural Matte
For dark circles and high coverage:
Bye Bye Under Eye
For fuller and longer-looking lashes:
Superhero Mascara
For setting makeup and reducing shine:
Bye Bye Pores
For facial moisturizer:
Confidence in a Cream
For everyday cleansing:
Confidence in a Cleanser
For nighttime skincare:
Confidence in Your Beauty Sleep
For a makeup brush:
Heavenly Luxe Complexion Perfection Brush
👉 Browse the most popular IT Cosmetics products on Amazon
What Should You Check Before Buying IT Cosmetics on Amazon?
The same IT Cosmetics product may appear on Amazon with different:
Shades
Sizes
Sellers
Fulfillment methods
Promotions
Prime eligibility
This is especially important for CC+ Cream, concealer, and powder because shade availability can affect pricing.
A discounted shade does not necessarily mean every shade is available for the same price.
Before ordering, check:
Full product name
Shade
Size
Sold by
Ships from
Prime eligibility
Return policy
Current deal status
Amazon beauty promotions can change quickly, so a product showing 20% off today may return to its regular price later.
👉 Check current Amazon IT Cosmetics shades, sellers, and availability
Is the Amazon IT Cosmetics Labor Day Sale Worth Checking?
The biggest advantage of this promotion is the range of products included.
Instead of discounting only a few less-popular items, the current Amazon sale includes many products strongly associated with the IT Cosmetics brand, including:
CC+ Cream
Superhero Mascara
Bye Bye Under Eye
Bye Bye Pores
Brow Power
Confidence in a Cream
Confidence in a Cleanser
Confidence in Your Beauty Sleep
Heavenly Luxe
Many of the featured products are currently marked 20% off.
That makes the sale particularly relevant for people already planning to restock IT Cosmetics or those who want to try one of the brand’s best-known products for the first time.
👉 See all current Amazon IT Cosmetics Labor Day deals
Image Sources:
IT Cosmetics official website and official social media.
Disclaimer:
This article is based on publicly available information from the IT Cosmetics official website, L’Oréal public brand information, Amazon.com IT Cosmetics product listings, and current promotional information.
Brand information, product names, formulas, ingredients, shades, sizes, sellers, shipping origin, inventory, Amazon Prime eligibility, prices, list prices, discount percentages, Limited Time Deal labels, Deal Selling Fast labels, promotional availability, and return conditions may change depending on IT Cosmetics, Amazon, individual sellers, and inventory.
Makeup and skincare performance can vary by skin type, complexion, and individual needs. This article is provided for general product and promotional information and is not a substitute for professional dermatological or medical advice.
Products containing SPF should be used according to their directions, and additional sunscreen or reapplication may be needed depending on sun exposure and activity.
Amazon prices may change at any time, and some shades may have different prices. Always check the latest Amazon product page and checkout page for the final shade, seller, inventory, price, and promotional terms before purchasing.
Affiliate Disclosure:
This article contains Amazon Associates affiliate links. This website may earn a commission from qualifying purchases made through Amazon links included in this article, at no additional cost to the reader.
As an Amazon Associate I earn from qualifying purchases.
Amazon IT Cosmetics Labor Day Sale 2026 Prices
The prices below were shown on the Amazon U.S. IT Cosmetics Labor Day Sale on September 2, 2026.
Amazon prices and promotion availability may change at any time.
Superhero Elastic Stretch Volumizing + Lengthening Mascara
Amazon deal price: $22.40
List price: $28
20% off
Amazon label: Limited Time Deal
👉 Check the current Amazon Superhero Mascara price
CC+ Cream with SPF 50+ Full Coverage Foundation
Amazon deal price: $31.20
List price: $39
20% off
Amazon label: Limited Time Deal
👉 Check the current Amazon CC+ Cream SPF 50+ price
Confidence in a Cream
Amazon deal price: $39.20
List price: $49
20% off
Amazon label: Deal Selling Fast
👉 Check the current Amazon Confidence in a Cream price
Brow Power Eyebrow Pencil
Amazon deal price: $20.80
List price: $26
20% off
Amazon label: Limited Time Deal
👉 Check the current Amazon Brow Power price
Bye Bye Under Eye Full-Coverage Concealer
Amazon deal price: $24.00
List price: $30
20% off
Amazon label: Limited Time Deal
👉 Check the current Amazon Bye Bye Under Eye price
Mini Bye Bye Under Eye
Amazon deal price: $11.20
List price: $14
20% off
👉 Check Amazon Mini Bye Bye Under Eye
Do It All Radiant Concealer
Amazon deal price: $24.00
List price: $30
20% off
👉 Check Amazon Do It All Radiant Concealer
Bye Bye Pores Pressed Setting Powder
Amazon deal price: $25.60
List price: $32
20% off
👉 Check Amazon Bye Bye Pores Pressed Setting Powder
Bye Bye Pores Poreless Finish Loose Setting Powder
Amazon deal price: $25.60
List price: $32
20% off
👉 Check Amazon Bye Bye Pores Loose Setting Powder
CC+ Cream Illumination
Amazon deal price: $31.20
List price: $39
20% off
👉 Check Amazon CC+ Cream Illumination
CC+ Nude Glow SPF 40
Amazon deal price: $31.20
List price: $39
20% off
Amazon label: Deal Selling Fast
CC+ Natural Matte SPF 40
Amazon deal price: $31.20
List price: $39
20% off
👉 Check Amazon CC+ Natural Matte
Tightline 3-in-1
Amazon deal price: $21.60
List price: $27
20% off
Amazon label: Deal Selling Fast
👉 Check Amazon IT Cosmetics Tightline
CC+ Airbrush Perfecting Powder Foundation
Amazon deal price: $33.60
List price: $42
20% off
👉 Check Amazon CC+ Airbrush Perfecting Powder
Confidence in a Cleanser
Amazon deal price: $28.00
List price: $35
20% off
👉 Check Amazon Confidence in a Cleanser
Bye Bye Redness Neutralizing Color-Correcting Cream
Amazon deal price: $30.40
List price: $38
20% off
👉 Check Amazon Bye Bye Redness
Confidence in an Eye Cream
Amazon deal price: $35.20
List price: $44
20% off
👉 Check Amazon Confidence in an Eye Cream
Confidence in Your Beauty Sleep Night Cream
Amazon deal price: $41.60
List price: $52
20% off
👉 Check Amazon Confidence in Your Beauty Sleep
Heavenly Luxe Complexion Perfection Brush
Amazon deal price: $40.00
List price: $50
20% off
👉 Check Amazon Heavenly Luxe Complexion Perfection Brush
The current promotion primarily features 20% off, but Limited Time Deals may end early, and shade availability, inventory, and final checkout prices can change.
👉 Check the latest Amazon IT Cosmetics Labor Day prices and deals
